32.9 C
Prince Albert
Saturday, July 20, 2024

Back To The Roots

Back To The Roots
Rose Freeman, C.A.I.B. Willow Insurance Corp.

by Rose Freeman, C.A.I.B.
Willow Insurance Corp.

I’m the owner of Willow Insurance Corp, a journey I started when I bought an insurance brokerage in Shell Lake in 2013.  While I have a background in corporate finance, I did not have any previous brokerage experience, so I only had a short window to complete my education and licensing requirements, shadow the existing owner and whip up a business plan. 

Less than a year later, I owned a brokerage and was expecting my first child. Once the baby arrived, I was running my business from home for a month with only one other staff member working at the office, so the two of us returned to the office. A few short years later, another opportunity arose for the purchase of a second brokerage in Debden, and while I was now pregnant with my second, I decided to expand Willow Insurance Corp., this time returning to the office with a one-week-old.

As a full-time entrepreneur and mother, I manage four staff split across two locations, and each location offers a full suite of commercial and personal insurance products, as well as other services such as passport photos, travel insurance and hunting and angling licenses. As a fully licensed broker with a finance education, I look for ways to improve the business. That’s why this year, I increased my involvement with the Insurance Brokers Association of Saskatchewan by joining the Leaders Forum, a year-long pilot program designed exclusively for brokerage leaders to provide guidance and mentorship as they grow their skills and businesses. 

I am also happy that Willow Insurance Corp. is able to give back to our communities by sponsoring many local charities, including our ongoing support of the local rinks, 4-H clubs and our annual Hey Days fair in Shell Lake.