Local band releasing first single off forthcoming album
All Mighty Voice is singing a different sort of tune.
The local band released the music video for the first single off of their forthcoming album. The track, Keep on Moving, will be released for radio airplay and to iTunes on Sept. 12.
A bass-heavy riff, with tight harmonies, and a heavier, electric sound drive the track forward, a departure from the group’s folky roots. As band member Jordy Balicki explained, that heavier sound will be present throughout the band’s upcoming album.
“I wouldn’t say it’s a different direction, a lot of bands, every album is a kind of a rebrand,” he said.
“This album, we’re calling it groove-infused indie rock. It’s aggressive, it makes you want to dance, it’s feel good music and it has definitely gone away from the folk. It’s a lot more electric.”
Keep on Moving was penned by the group’s newest member, Joel Rohs, who joined All Mighty Voice about two years ago. He brought it to the group, and then, Balicki said, they “collaboratively redesigned the song.
“Lyrically, it comes from Joel. I don’t want to say too much on what he’s trying to say with the song, but I think it’s about perseverance. Somebody going through life, getting everything thrown at them, but you just keep on moving and stick to who you are.”
The video for the track was filmed in San Diego.
“We hired an artist in California to work with our band,” Balicki explained.
“She’s going to be doing some other work as well, but we gave her a loose storyline and she went around San Diego and filmed it. We’re extremely happy with it. It’s cool. What we’re going for is just really feel good party music you would take to the beach. It was nice to see the backdrop of San Diego.”
The band’s music video for Keep on Moving can be found on Youtube or on their Facebook page. Balicki encourages people to share it and get the song out there.
“Social media support is one of the biggest kinds of support we can get,” he said.
For more on this story, please see the September 2 print or e-edition of the Daily Herald