Jayda Noyes, Daily Herald
You might be seeing more of the colour pink painted around the city because the fire department is spreading a message for breast cancer awareness month.
“We support you and we’re here to fight with you,” emphasized firefighter David MacAuley.
They’ve engaged in a number of initiatives for awareness of the topic, including wearing pink t-shirts and epaulets, but there’s one that’s new this year.
The department got together with Markit Signs, who covered a fire truck in pink with sayings such as ‘fight like a girl’ and ‘supporting breast cancer research.’
This extra step is meant to spread their encouragement to donate even further, said MacAuley.
“Breast cancer research is one of those things that we’ve supported for many years and fire departments all across North America, all across the world have supported it,” he said, and he’s already seen its effect.
“People are waving us down as we’re driving down the street, people are coming up to us… whether they were a breast cancer survivor, they have family, (or) they know somebody.”
For a minimum of $10, donators can sign the truck. All proceeds raised go to the Canadian Cancer Society.
In addition to taking the truck on calls, the department is bringing it to all five Prince Albert Raiders home games this month at the Art Hauser Centre.
The truck will be parked outside, where people can speak with the firefighters, donate and sign.
Corporate sales manager for the Raiders Mike Svenson said it’s also cancer awareness month for the Western Hockey League (WHL).
“You’ll see a lot of our players wearing pink of some kind. Maybe (it’s) on their stick, their laces, that kind of thing, so (the pink truck) fits well within the WHL mantra and what we’re trying to do here with the Raiders,” he said.
The fire department is also having an open house on Monday from 10 a.m. to 2 p.m. for fire prevention week.
There will be a BBQ, children’s obstacle course, bouncy castle, door prizes, station and apparatus tour, and, of course, the opportunity to see the fire truck dedicated to breast cancer awareness.